Indonesia’s consumer electronics market is forecast to grow around
16% in 2012, driven by economic growth and strong demand for smartphones
and flat-panel TV sets. Rising incomes and lower interest rates and
unemployment will help drive consumer demand for electronics products,
building on a strong market performance in 2011. Indonesia’s consumer
electronics market remains one of the most untapped markets in Asia.
Despite the challenging nature of distribution in the country, due to
its archipelagic structure, a PC penetration rate of less than 2% and
digital camera household penetration of less than 20% offer a continued
growth opportunity.
Headline Expenditure Projections Computer hardware sales: US$3.9bn in 2011 to US$4.3bn in 2012, +11.0% in US dollar terms. Forecast in US dollar terms upwardly revised due to analyst adjustment with growing affordability and credit availability driving sales in the consumer segment.
AV sales: US$3.7bn in 2011 to US$4.5bn in 2012, +21% in US dollar terms. Forecast in US dollar terms upwardly revised due to analyst modification as the flat-screen TV set market continues to grow strongly year-on-year.
Handset sales: US$2.1bn in 2011 to US$2.3bn in 2012, +6% in US dollar terms. Forecast in US dollar terms unchanged with smartphones a major growth area.
Risk/Reward Ratings: Indonesia’s score is 49.2 out of 100.0. Indonesia ranks ninth in the Asia region in our latest RRR table, ahead of regional peers such as the Philippines and Thailand. Indonesia’s vast size and currently low penetration across a range of consumer electronics product categories should see the country rise in the rankings over time.
Key Trends & Developments Indonesian computer industry association Apkomindo has targeted 40% growth in 2012 for its members and Indonesia is again expected to be one of the fastest-growing regional PC markets, continuing the double-digit growth of recent years. Rising PC penetration points to exceptional growth potential with the main drivers being growing affordability and more credit availability.
TV sets will be the main driver of AV category sales growth over the forecast period as Indonesian consumers upgrade their CRT sets. TV set penetration is estimated at around 75% in Indonesia, leaving room for continued growth. A booming market in the past few years has spurred the development of a local TV set manufacturing industry and led to a fall in imports even as the market soared.
The Indonesian market has also seen a surge in popularity of smartphones, but, as in other emerging Asian markets, however, the grey sector remains a significant feature of the market, with cheap knock-off models, many from China, ubiquitous in the market. The number of mobile users will continue to expand, fuelled mainly by younger people, among which the popularity of social networking applications has prompted an explosion in mobile phone ownership.
Indonesia Consumer Electronics
Published: May 2012 No. of Pages: 55 Price: US $ 1175
Table of Contents
Headline Expenditure Projections Computer hardware sales: US$3.9bn in 2011 to US$4.3bn in 2012, +11.0% in US dollar terms. Forecast in US dollar terms upwardly revised due to analyst adjustment with growing affordability and credit availability driving sales in the consumer segment.
AV sales: US$3.7bn in 2011 to US$4.5bn in 2012, +21% in US dollar terms. Forecast in US dollar terms upwardly revised due to analyst modification as the flat-screen TV set market continues to grow strongly year-on-year.
Handset sales: US$2.1bn in 2011 to US$2.3bn in 2012, +6% in US dollar terms. Forecast in US dollar terms unchanged with smartphones a major growth area.
Risk/Reward Ratings: Indonesia’s score is 49.2 out of 100.0. Indonesia ranks ninth in the Asia region in our latest RRR table, ahead of regional peers such as the Philippines and Thailand. Indonesia’s vast size and currently low penetration across a range of consumer electronics product categories should see the country rise in the rankings over time.
Key Trends & Developments Indonesian computer industry association Apkomindo has targeted 40% growth in 2012 for its members and Indonesia is again expected to be one of the fastest-growing regional PC markets, continuing the double-digit growth of recent years. Rising PC penetration points to exceptional growth potential with the main drivers being growing affordability and more credit availability.
TV sets will be the main driver of AV category sales growth over the forecast period as Indonesian consumers upgrade their CRT sets. TV set penetration is estimated at around 75% in Indonesia, leaving room for continued growth. A booming market in the past few years has spurred the development of a local TV set manufacturing industry and led to a fall in imports even as the market soared.
The Indonesian market has also seen a surge in popularity of smartphones, but, as in other emerging Asian markets, however, the grey sector remains a significant feature of the market, with cheap knock-off models, many from China, ubiquitous in the market. The number of mobile users will continue to expand, fuelled mainly by younger people, among which the popularity of social networking applications has prompted an explosion in mobile phone ownership.
Indonesia Consumer Electronics
Published: May 2012 No. of Pages: 55 Price: US $ 1175
Table of Contents
Executive Summary . 5
SWOT Analysis 7
Indonesia Consumer Electronics Market SWOT 7
Indonesia Electronics Industry SWOT ... 8
Indonesia Political SWOT .. 9
Indonesia Economic SWOT.. 10
Indonesia Business Environment SWOT .. 11
Asia Risk/Reward Ratings 12
Table: Asia Pacific Consumer Electronics Risk/Reward Ratings, Q312 .. 14
Consumer Electronics Market .. 15
Computers 16
Table: Computer Spending By Sector (estimate) .. 17
Table: Computers: Sales .. 19
AV 20
Table: AV: Demand . 22
Mobile Handsets .. 23
Table: Mobile Telephone Industry Sales .. 26
Electronics Industry .. 27
Overview .. 27
Industry Development .. 27
Table: Electronics Industry Overview, 2008-2016 ... 27
Computers 31
Table: Computers: Production And Export, 2008-2016 ... 31
AV 32
Table: AV: Production, 2008-2016 .. 32
Telecommunications 33
Table: Manufacturing .. 33
Industry Forecast Scenario .. 34
Table: Consumer Electronics Overview ... 35
Latest Developments . 36
Macroeconomic Forecast . 38
Table: Indonesia – Economic Activity .. 40
Competitive Landscape 41
Computers 41
AV 43
Handsets .. 45
Demographic Outlook ... 49
Table: Indonesia's Population By Age Group, 1990-2020 ('000) . 50
Table: Indonesia's Population By Age Group, 1990-2020 (% of total) 50
Table: Indonesia's Key Population Ratios, 1990-2020 51
Indonesia's Rural And Urban Population, 1990-2020 . 52
BMI Methodology ... 53
How We Generate Our Industry Forecasts .. 53
Electronics Industry . 54
Sources 54Table: Asia Pacific Consumer Electronics Risk/Reward Ratings, Q312 . 14
Table: Computer Spending By Sector (estimate) . 17
Table: Computers: Sales . 19
Table: AV: Demand . 22
Table: Mobile Telephone Industry Sales . 26
Table: Electronics Industry Overview, 2008-2016 . 27
Table: Computers: Production And Export, 2008-2016 . 31
Table: AV: Production, 2008-2016 . 32
Table: Manufacturing . 33
Table: Consumer Electronics Overview . 35
Table: Indonesia – Economic Activity . 40
Table: Indonesia's Population By Age Group, 1990-2020 ('000) . 50
Table: Indonesia's Population By Age Group, 1990-2020 (% of total) . 50
Table: Indonesia's Key Population Ratios, 1990-2020 . 51
SWOT Analysis 7
Indonesia Consumer Electronics Market SWOT 7
Indonesia Electronics Industry SWOT ... 8
Indonesia Political SWOT .. 9
Indonesia Economic SWOT.. 10
Indonesia Business Environment SWOT .. 11
Asia Risk/Reward Ratings 12
Table: Asia Pacific Consumer Electronics Risk/Reward Ratings, Q312 .. 14
Consumer Electronics Market .. 15
Computers 16
Table: Computer Spending By Sector (estimate) .. 17
Table: Computers: Sales .. 19
AV 20
Table: AV: Demand . 22
Mobile Handsets .. 23
Table: Mobile Telephone Industry Sales .. 26
Electronics Industry .. 27
Overview .. 27
Industry Development .. 27
Table: Electronics Industry Overview, 2008-2016 ... 27
Computers 31
Table: Computers: Production And Export, 2008-2016 ... 31
AV 32
Table: AV: Production, 2008-2016 .. 32
Telecommunications 33
Table: Manufacturing .. 33
Industry Forecast Scenario .. 34
Table: Consumer Electronics Overview ... 35
Latest Developments . 36
Macroeconomic Forecast . 38
Table: Indonesia – Economic Activity .. 40
Competitive Landscape 41
Computers 41
AV 43
Handsets .. 45
Demographic Outlook ... 49
Table: Indonesia's Population By Age Group, 1990-2020 ('000) . 50
Table: Indonesia's Population By Age Group, 1990-2020 (% of total) 50
Table: Indonesia's Key Population Ratios, 1990-2020 51
Indonesia's Rural And Urban Population, 1990-2020 . 52
BMI Methodology ... 53
How We Generate Our Industry Forecasts .. 53
Electronics Industry . 54
Sources 54Table: Asia Pacific Consumer Electronics Risk/Reward Ratings, Q312 . 14
Table: Computer Spending By Sector (estimate) . 17
Table: Computers: Sales . 19
Table: AV: Demand . 22
Table: Mobile Telephone Industry Sales . 26
Table: Electronics Industry Overview, 2008-2016 . 27
Table: Computers: Production And Export, 2008-2016 . 31
Table: AV: Production, 2008-2016 . 32
Table: Manufacturing . 33
Table: Consumer Electronics Overview . 35
Table: Indonesia – Economic Activity . 40
Table: Indonesia's Population By Age Group, 1990-2020 ('000) . 50
Table: Indonesia's Population By Age Group, 1990-2020 (% of total) . 50
Table: Indonesia's Key Population Ratios, 1990-2020 . 51
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