Tea in Russia

Tea has long been a traditional beverage in Russia and the category is close to saturation with tea being consumed by more than 90% of Russian citizens. Although retail volume sales reached 180,000 tonnes in 2011, tea experienced a slight slowdown in retail volume growth on 2010. The main reason for this slowdown is the already high level of popularity of tea among Russian consumers as a result of which there is very little room for growth in the consumer base for tea. Another reason for the...

Euromonitor International's Tea in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.Tea in Russia.

Tea in Russia

Published: May 2012   No. of Pages: 41  Price: US $ 900         
            
 

Table of Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Ahmad Tea Fabrika Ooo in Hot Drinks (russia)
Strategic Direction
Key Facts
Summary 1 Ahmad Tea Fabrika OOO: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Ahmad Tea Fabrika OOO: Competitive Position 2011
Grand Cd Ooo in Hot Drinks (russia)
Strategic Direction
Key Facts
Summary 3 Grand CD OOO: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Grand CD OOO: Competitive Position 2011
Mai Kompanya Oao in Hot Drinks (russia)
Strategic Direction
Key Facts
Summary 5 Mai Kompanya OAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Mai Kompanya OAO: Competitive Position 2011
Orimi Trade Ooo in Hot Drinks (russia)
Strategic Direction
Key Facts
Summary 7 Orimi Trade OOO: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Orimi Trade OOO: Competitive Position 2011
Sapsan Gck in Hot Drinks (russia)
Strategic Direction
Key Facts
Summary 9 Sapsan GCK: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Sapsan GCK: Competitive Position 2011
Executive Summary
Tea Is Close To Achieving Its Growth Potential
Increased Prices Due To Bad Weather Conditions
Competition Moves on To Grounds of Product Quality in Tea
Chained Coffee Shops Continues To Grow
Growing Popularity of Vending
Leading Companies in Coffee Open New Factories in 2011
Key Trends and Developments
the Russian Economy Experiences Stable Growth in 2011 Despite Uncertainty
Bad Weather Conditions Trigger Increase in Unit Prices
Competition in Tea Moves Towards Product Quality
Growing Interest in Vending With Coffee Being Most Popular Product
On-trade Channel Continues To Grow Through Specialist Chained Coffee Shops
Consumers Choose Fresh Ground Coffee Over Instant Coffee
City Key Trends and Developments
Moscow
St Petersburg
Market Data
Appendix
Production/import/export Data
Sources
Summary 11 Research Sources