The overall size of the marketing budgets of global beverage industry
supplier companies reveals the current investment into this area by
competitors. This section identifies budgets by turnover and geography.
The average size of the global annual marketing budget of beverage
industry supplier respondents in 2012 is US$3.5 million, as compared to
US$2.5 million in 2011 and US$1.3 million in 2010. This implies that
marketing budgets have increased during 2011–2012 and that companies are
devising aggressive marketing plans that correspond with the positive
growth expectations projected by survey respondents.
Annual Marketing Budgets: Global Beverage Industry Suppliers (%), 2010–2012
Additionally, for 2012, 75% of supplier respondents project low marketing budgets of less than US$250,000, as the advancement of technologies such as email and social media marketing have increased focus on these low cost and highly effective marketing channels. Furthermore, companies are spending an increasingly higher proportion of their marketing budgets on more effective marketing strategies, and to reduce their marketing expenditure, many supplier companies plan to enhance the internal alignment between sales and marketing functions, which will enable them to create consistent messaging using limited marketing resources. Only 1% of supplier respondents plan to increase their marketing budget to over US$50 million in 2012.
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading beverage industry executives. It analyzes how spending activities of the suppliers are set to change in the beverage industry in 2012–2013. This report gives you access to the category-level spending behavior of leading supply decision makers and provides access to information categorized by region, company type and size.
Supplier Marketing Spend Activity in the Beverage Industry - 2012-2013
Published: July 2012 No. of Pages: 48
Price: Single User License: US $ 700 Corporate User License: US $ 2100
Reasons to buy
• Provides historical marketing expenditure by supplier type and region.
• Includes analysis on the changing spending behavior of suppliers by product and category.
• Gives readers access to opinions drawn from leading beverage industry executives.
• Offers data on the current size of the marketing and advertising budgets of supplier companies in the beverages industry.
• Provides insight into the marketing behaviors of the global beverage industry and market competition for supplier companies.
Annual Marketing Budgets: Global Beverage Industry Suppliers (%), 2010–2012
Additionally, for 2012, 75% of supplier respondents project low marketing budgets of less than US$250,000, as the advancement of technologies such as email and social media marketing have increased focus on these low cost and highly effective marketing channels. Furthermore, companies are spending an increasingly higher proportion of their marketing budgets on more effective marketing strategies, and to reduce their marketing expenditure, many supplier companies plan to enhance the internal alignment between sales and marketing functions, which will enable them to create consistent messaging using limited marketing resources. Only 1% of supplier respondents plan to increase their marketing budget to over US$50 million in 2012.
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading beverage industry executives. It analyzes how spending activities of the suppliers are set to change in the beverage industry in 2012–2013. This report gives you access to the category-level spending behavior of leading supply decision makers and provides access to information categorized by region, company type and size.
Supplier Marketing Spend Activity in the Beverage Industry - 2012-2013
Published: July 2012 No. of Pages: 48
Price: Single User License: US $ 700 Corporate User License: US $ 2100
Reasons to buy
• Provides historical marketing expenditure by supplier type and region.
• Includes analysis on the changing spending behavior of suppliers by product and category.
• Gives readers access to opinions drawn from leading beverage industry executives.
• Offers data on the current size of the marketing and advertising budgets of supplier companies in the beverages industry.
• Provides insight into the marketing behaviors of the global beverage industry and market competition for supplier companies.
No comments:
Post a Comment