The performance of Asian speciality drinks was adversely affected by the sluggish economic performance of 2011. Geared towards lower-income consumers, the category has suffered from softer consumer demand as buyers sought to cope with higher commodity prices as well as the rising price of utilities. Tightening their belts to cover the cost of utilities, consumers cut back on their consumption of refreshments, including Asian juice drinks and Asian still RTD tea.
Euromonitor International''s Asian Speciality Drinks in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Asian Juice Drinks, Asian Still RTD Tea, Cereal/Pulse-based Drinks, Other Asian Speciality Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Asian Speciality Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
* Get a detailed picture of the Asian Speciality Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Published: June 2012 No. of Pages: 36 Price: US $ 900
Table of Contents
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Universal Robina Corp in Soft Drinks (Philippines)
Zest-o Corp in Soft Drinks (Philippines)
Executive Summary
Soft Drinks Reports Weak Performance in 2011
Manufacturers Strategise To Stimulate Demand
the Coca-Cola Export Corp Maintains Its Soft Drinks Leadership
Sari-sari Stores Remains the Largest Distribution Channel
Soft Drinks Set To Rebound Over the Forecast Period
Key Trends and Developments
Sluggish Economic Performance Softens Demand for Soft Drinks
Social Media Emerges As A Promotional Channel With Strong Potential
Health and Wellness Becomes More Important To Customers
Manufacturers Focus on Younger Demographic Groups
Local Companies Strengthen Foothold in Soft Drinks Amid Multinationals'' Dominance
Market Data
Appendix
Fountain Sales in the Philippines
Market Data
Definitions
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