Hasbro, the second largest toymaker
globally, is widely known for the Transformers, Monopoly and PlaySkool brands.
The key categories of focus for Hasbro have traditionally been games and
puzzles and action figures, but the company maintains a diverse portfolio of
toys covering pre-school, outdoors and other categories. Over recent years,
Hasbro’s strategy has shifted towards expanding its media and licensing
activities with the launch of children’s TV channel The Hub, and movie
partnerships.
Euromonitor International’s Hasbro
Inc in Toys and Games (World) company profile offers detailed strategic
analysis of the company’s business, examining its performance in the Toys and
Games industry. The report examines company shares by region and sector,
product developments, market and distribution strategies, challenges from the
competition and future prospects. Use it to understand opportunities and
threats facing the business and the factors driving success.
Product coverage: Traditional
Toys and Games, Video Games.
Data coverage:
market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over
40 years'' experience of publishing market research reports, business reference
books and online information systems. With offices in London, Chicago,
Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and
Bangalore and a network of over 800 analysts worldwide, Euromonitor
International has a unique capability to develop reliable information resources
to help drive informed strategic planning.
Hasbro Inc in Toys and Games
Published: August 2012 No. of
Pages: 27 Price: US $ 520
Table of Contents
Hasbro Inc
in Toys and Games (World)Euromonitor International
August 2012
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category Opportunities
Brand Strategy
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