Sports and Energy Drinks in India

In India, products within the energy drinks category are not consumed for their functional aspect in the same way they are in other countries; they tend to be consumed more in nightclubs than to relieve tiredness. They are consumed due to their aspirational value and the mystique that was successfully created around the category by Red Bull GmbH. The consumption of energy drinks has become seen as a statement of style among India’s youth.


Euromonitor International''s Sports and Energy Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports and Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years'' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

 

Sports and Energy Drinks in India

Published: July 2012                 No. of Pages: 41              Price: US $ 900



Table of Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2006-2011
Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Value 2006-2011
Table 3 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2006-2011
Table 5 Leading Flavours for Sports and Energy Drinks: % Volume Breakdown 2006-2011
Table 6 Company Shares of Sports and Energy Drinks by Off-trade Volume 2007-2011
Table 7 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2008-2011
Table 8 Company Shares of Sports and Energy Drinks by Off-trade Value 2007-2011
Table 9 Brand Shares of Sports and Energy Drinks by Off-trade Value 2008-2011
Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2011-2016
Table 11 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2011-2016
Table 12 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2011-2016
Table 13 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2011-2016
Executive Summary
Soft Drinks Shows Strong Double-digit Growth
Fruit/vegetable Juice Outshines Carbonates in Terms of Growth
Coca-Cola and PepsiCo Compete Through Lemonade/lime Carbonates
Modern Retail Shows Steady Growth
Indians Will Continue To Consume More Soft Drinks
Key Trends and Developments
Carbonates Losing Their Charm To Fruit/vegetable Juice
Increasing Modern Retail Presence Drives Soft Drinks Volumes
Local Flavours by Manufacturers To Cater To Consumer Tastes
Health and Taste - A New Mantra in Soft Drinks
Rtd Formats Becoming Popular Due To Convenience
Territory Key Trends and Developments
East and Northeast India
North India
South India
West India
Rural Vs Urban Key Trends and Developments
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 26 Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2006-2011
Table 27 Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2006-2011
Table 28 Off-trade Sales of Soft Drinks (as sold) by Region: Value 2006-2011
Table 29 Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2006-2011
Table 30 Off-trade Sales of Soft Drinks (as sold) by Rural-Urban Split % Analysis 2011
Table 31 On-trade Sales of Soft Drinks (as sold) by Region: Volume 2006-2011
Table 32 On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2006-2011
Table 33 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011
Table 34 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011
Table 35 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 36 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 37 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 38 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 39 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 40 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 41 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 47 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 50 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2011-2016
Table 51 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2011-2016
Table 52 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Value 2011-2016
Table 53 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2011-2016
Table 54 Forecast On-trade Sales of Soft Drinks (as sold) by Region: Volume 2011-2016
Table 55 Forecast On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2011-2016
Fountain Sales in India
Trends
Market Data
Table 56 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 57 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 58 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 59 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 61 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 62 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 63 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources