We project that US consumer electronics spending will grow by about 4% in US dollar terms
in 2012, with growth areas including smartphones and smart TV sets, but question marks remain about
the sustainability of consumption in the absence of strong wage growth. Due to saturation in some market
segments, BMI expects overall flat-screen TV sets to plateau over our five-year forecast period, despite
growth areas such as OLED TV sets and internet TV. In 2011, sales of consumer electronics products
such as notebooks, smartphones and LED-backlit TV sets grew steadily as the recovery gathered traction,
although in early 2012 the consumer outlook remained mixed. Surveys suggest returning consumer
confidence, but vendors will largely rely on product innovation such as smart TV sets to drive growth.
Headline Expenditure Projections
Computer hardware sales: US$142bn in 2011 to US$147bn in 2012, +3.6% in US dollar terms.
Forecast in US dollar terms unchanged but parts shortages could continue to restrain growth in H112.
AV sales: US$63bn in 2011 to US$67bn in 2012, +4% in US dollar terms. Forecast in US dollar terms
downwardly revised due to analyst modification, with flat-screen TV set sales expected to flatline.
Handset sales: US$30bn in 2011 to US$34bn in 2012, +7% in US dollar terms. Forecast in US dollar
terms unchanged with more than 50% of US smartphone subscribers now possessing Android-based
models.
Risk/Reward Rating:
The USA’s score was 76.4 out of 100.0, which gave it first place in our latest Americas CE RRR table.
The country ranked first in its region for all component scores including Market, Country Structure, and
Country and Market Risk. Despite its current economic challenges, BMI expects the US to retain its
significance as the world’s largest and most influential consumer electronics market.
Key Trends & Developments
• Mature markets in many AV segments mean growth will rely to a large extent on new
technologies and features to drive sales of smartphones, as well as LED, internet-enabled and 3D
TV sets. Surveys suggested that significant numbers of Americans plan to buy 3D TV sets in
2011. Meanwhile, Google has forecast that by mid-2012 more than half of new TV sets will be
equipped with its Google TV function. The release of Apple’s first TV set is also nervously
awaited by rival vendors.
United States Consumer Electronics Report Q3 2012
© Business Monitor International Ltd Page 6
• With the majority of telecoms operators looking to LTE for their 4G roll-outs, BMI expects
consumer electronics manufacturers to concentrate on creating devices that use this technology,
potentially leaving WiMAX behind in product terms. There are few LTE devices available in the
market, but the number continues to increase. Greater demand for LTE equipment should allow
vendors to make LTE the more cost-effective option for 4G rollouts
• US PC vendors will look to the release of lower-cost ultrabooks, and Microsoft''s Windows 8
operating system, as potential growth drivers. PC sales are forecast to report single-digit growth
in 2012, after a further annualised contraction in Q112. The market slowdown was due in part to
supply shortages linked to the Thailand floods in late 2011, but a contributory factor was
disappointing sales in the consumer segment, particularly notebooks.
United States Consumer Electronics Industry
in 2012, with growth areas including smartphones and smart TV sets, but question marks remain about
the sustainability of consumption in the absence of strong wage growth. Due to saturation in some market
segments, BMI expects overall flat-screen TV sets to plateau over our five-year forecast period, despite
growth areas such as OLED TV sets and internet TV. In 2011, sales of consumer electronics products
such as notebooks, smartphones and LED-backlit TV sets grew steadily as the recovery gathered traction,
although in early 2012 the consumer outlook remained mixed. Surveys suggest returning consumer
confidence, but vendors will largely rely on product innovation such as smart TV sets to drive growth.
Headline Expenditure Projections
Computer hardware sales: US$142bn in 2011 to US$147bn in 2012, +3.6% in US dollar terms.
Forecast in US dollar terms unchanged but parts shortages could continue to restrain growth in H112.
AV sales: US$63bn in 2011 to US$67bn in 2012, +4% in US dollar terms. Forecast in US dollar terms
downwardly revised due to analyst modification, with flat-screen TV set sales expected to flatline.
Handset sales: US$30bn in 2011 to US$34bn in 2012, +7% in US dollar terms. Forecast in US dollar
terms unchanged with more than 50% of US smartphone subscribers now possessing Android-based
models.
Risk/Reward Rating:
The USA’s score was 76.4 out of 100.0, which gave it first place in our latest Americas CE RRR table.
The country ranked first in its region for all component scores including Market, Country Structure, and
Country and Market Risk. Despite its current economic challenges, BMI expects the US to retain its
significance as the world’s largest and most influential consumer electronics market.
Key Trends & Developments
• Mature markets in many AV segments mean growth will rely to a large extent on new
technologies and features to drive sales of smartphones, as well as LED, internet-enabled and 3D
TV sets. Surveys suggested that significant numbers of Americans plan to buy 3D TV sets in
2011. Meanwhile, Google has forecast that by mid-2012 more than half of new TV sets will be
equipped with its Google TV function. The release of Apple’s first TV set is also nervously
awaited by rival vendors.
United States Consumer Electronics Report Q3 2012
© Business Monitor International Ltd Page 6
• With the majority of telecoms operators looking to LTE for their 4G roll-outs, BMI expects
consumer electronics manufacturers to concentrate on creating devices that use this technology,
potentially leaving WiMAX behind in product terms. There are few LTE devices available in the
market, but the number continues to increase. Greater demand for LTE equipment should allow
vendors to make LTE the more cost-effective option for 4G rollouts
• US PC vendors will look to the release of lower-cost ultrabooks, and Microsoft''s Windows 8
operating system, as potential growth drivers. PC sales are forecast to report single-digit growth
in 2012, after a further annualised contraction in Q112. The market slowdown was due in part to
supply shortages linked to the Thailand floods in late 2011, but a contributory factor was
disappointing sales in the consumer segment, particularly notebooks.
United States Consumer Electronics Industry
Published: August
2012 No. of Pages: 37
Price: Single User: US $ 325 Corporate
User: US $ 975
Table of Contents
Executive Summary . 5
SWOT Analysis 7
US Consumer Electronics Market SWOT 7
US Political SWOT . 8
US Economic SWOT . 8
US Business Environment SWOT 9
Americas Risk/Reward Ratings . 10
Americas Risk/Reward Ratings, Q312 12
Consumer Electronics Market 13
Computers 13
Table: Computers, Sales, 2009-2016 13
Market Trends 14
Drivers 16
AV 19
Table: AV: Sales , 2009-2016 19
Drivers 20
TV Sets 21
Audio . 23
Mobile Handsets 24
Table: Mobile Communications: Demand, 2009-2016. 24
3G 29
4G 30
Consumer Electronics Industry 33
Table: US Consumer Electronics Shipments . 33
Semiconductors 34
Table: US Semiconductor Exports, 2009-2016 34
Computers And Computer Accessories . 35
Table: US Computer Exports, 2009-2016 35
AV 35
Table: US TV Exports, 2009-2016 . 35
Telecommunications 36
Table: US Telecommunications Exports (US$bn), 2009-2016 36
Industry Forecast Scenario 37
Table: Consumer Electronics Overview, 2009-2016 37
Industry Developments 40
Amazon Kindles Fire In The Tablet Market 40
Intel Records Strong Performance And Looks To Mobile For Future Growth . 42
Macroeconomic Forecast 44
United States - GDP By Expenditure, Real Growth, 2008-2016 47
United States - GDP Contribution To Growth, 2008-2016 . 48
United States Consumer Electronics Report Q3 2012
© Business Monitor International Ltd Page 4
Competitive Landscape 49
Computer Hardware 49
Handsets 53
AV 55
Revenue 57
Domestic Company Profiles . 58
Apple . 58
Vizio 61
Motorola Mobility . 62
Demographic Outlook 64
Table: The United States'' Population By Age Group, 1990-2020 (''000) 65
Table: The United States'' Population By Age Group, 1990-2020 (% of total) . 65
Table: The United States'' Key Population Ratios, 1990-2020 67
Table: The United States'' Rural And Urban Population, 1990-2020 67
BMI Methodology . 68
How We Generate Our Industry Forecasts 68
Electronics Industry 68
Sources 69Table: Computers Sales
Table: AV: Sales
Table: Mobile Communications: Demand
Table: US Consumer Electronics Shipments
Table: US Semiconductor Exports
Table: US Computer Exports
Table: US TV Exports
Table: US Telecommunications Exports (US$bn)
Table: Consumer Electronics Overview
Table: The United States'' Population By Age Group ('')
Table: The United States'' Population By Age Group (% of total)
Table: The United States'' Key Population Ratios
Table: The United States'' Rural And Urban Population
Table of Contents
Executive Summary . 5
SWOT Analysis 7
US Consumer Electronics Market SWOT 7
US Political SWOT . 8
US Economic SWOT . 8
US Business Environment SWOT 9
Americas Risk/Reward Ratings . 10
Americas Risk/Reward Ratings, Q312 12
Consumer Electronics Market 13
Computers 13
Table: Computers, Sales, 2009-2016 13
Market Trends 14
Drivers 16
AV 19
Table: AV: Sales , 2009-2016 19
Drivers 20
TV Sets 21
Audio . 23
Mobile Handsets 24
Table: Mobile Communications: Demand, 2009-2016. 24
3G 29
4G 30
Consumer Electronics Industry 33
Table: US Consumer Electronics Shipments . 33
Semiconductors 34
Table: US Semiconductor Exports, 2009-2016 34
Computers And Computer Accessories . 35
Table: US Computer Exports, 2009-2016 35
AV 35
Table: US TV Exports, 2009-2016 . 35
Telecommunications 36
Table: US Telecommunications Exports (US$bn), 2009-2016 36
Industry Forecast Scenario 37
Table: Consumer Electronics Overview, 2009-2016 37
Industry Developments 40
Amazon Kindles Fire In The Tablet Market 40
Intel Records Strong Performance And Looks To Mobile For Future Growth . 42
Macroeconomic Forecast 44
United States - GDP By Expenditure, Real Growth, 2008-2016 47
United States - GDP Contribution To Growth, 2008-2016 . 48
United States Consumer Electronics Report Q3 2012
© Business Monitor International Ltd Page 4
Competitive Landscape 49
Computer Hardware 49
Handsets 53
AV 55
Revenue 57
Domestic Company Profiles . 58
Apple . 58
Vizio 61
Motorola Mobility . 62
Demographic Outlook 64
Table: The United States'' Population By Age Group, 1990-2020 (''000) 65
Table: The United States'' Population By Age Group, 1990-2020 (% of total) . 65
Table: The United States'' Key Population Ratios, 1990-2020 67
Table: The United States'' Rural And Urban Population, 1990-2020 67
BMI Methodology . 68
How We Generate Our Industry Forecasts 68
Electronics Industry 68
Sources 69Table: Computers Sales
Table: AV: Sales
Table: Mobile Communications: Demand
Table: US Consumer Electronics Shipments
Table: US Semiconductor Exports
Table: US Computer Exports
Table: US TV Exports
Table: US Telecommunications Exports (US$bn)
Table: Consumer Electronics Overview
Table: The United States'' Population By Age Group ('')
Table: The United States'' Population By Age Group (% of total)
Table: The United States'' Key Population Ratios
Table: The United States'' Rural And Urban Population
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