Feminine Hygiene (Sanitary Protection) Market Global 2019 Trends and Opportunities

The report titled “Global Feminine Hygiene (Sanitary Protection) Market: Trends and Opportunities (2014-2019)” provides an in-depth analysis of global sanitary protection market with regional focus on major markets such as Europe (Eastern & Western), North America, Asia and Latin America. The report assesses the sizing, growth and opportunities of sanitary protection market in the United States, the UK, Germany, France, Italy, China and India. The report also analyzes the underlying trends in the feminine hygiene market and outlines the factors that are and will be driving the growth of the industry in the forecasted period (2013-18). Further, key players of the industry like Procter & Gamble (P&G) Healthcare, Johnson & Johnson (J&J), Kimberly-Clark and Energizer Holdings, Inc. are profiled in the report.

Geographical Coverage

• Europe (Western Europe & Eastern Europe) – The UK, France, Germany, Italy
• North America – The US
• Asia – India and China
• Latin America

Company Coverage

• Procter & Gamble (P&G) Healthcare
  Johnson & Johnson (J&J)
• Kimberly-Clark
• Energizer Holdings, Inc.

Feminine hygiene is a collective term used for description of personal care products used by women during menstruation, menstrual discharge, and other bodily functions related to the vulva. Sanitary napkins, one of the major categories of feminine hygiene are highly absorbent products designed for absorption or collection of menstrual blood. Sanitary protection industry can be broadly classified into three main categories – sanitary pads, tampons and menstrual cups. Sanitary pads being most widely used method for menstrual management are available in many verities with different absorbency levels and sizes. Most popular ones are regular, maxi and ultra-thin pads.

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Sanitary protection being indispensable necessity product is extensively used throughout the world by women in the age-group of 15 to 49 years. With increasing health consciousness and awareness, adoption of feminine hygiene products is increasing in lesser privileged economic segments too.

The growth of sanitary protection market is driven by urbanization and increasing hygiene awareness, rise in menstruating population globally and investments by the global hygiene companies in the Asian countries. However, growth of sanitary protection still remains under-penetrated in major part of developing and undeveloped nations around the world. Major trends prevailing in the market are the increasing number of mergers and acquisitions taking place, demand for nonwoven fabric napkins and growth in use of tampons during menstruation.

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