This report is the result of an extensive survey drawn from ICD
Research’s exclusive panel of leading oil and gas industry companies. As
uncertainty regarding the European debt crisis, sluggish growth in the
US markets and a sharp decline in commodity markets led to slow down in
global economic markets, this report provides the reader with a
definitive analysis of the industry outlook and explores how
opportunities and demand are set to change in 2012–2013. Furthermore,
this report not only grants access to the opinions and strategies of
business decision makers and competitors, but also examines their
actions surrounding business priorities.
Planned Change in Marketing Expenditure Levels: Global Oil and Gas Industry Suppliers
‘Customer retention’, ‘customer acquisition’ and ‘brand building or awareness’ are identified as key marketing aims for global oil and gas industry suppliers, with 61%, 40% and 38% of industry respondents respectively expressing that these were very important aims. The most significant strategy that suppliers plan to employ in 2012 is to ‘focus sales efforts on generating new business’ and to ‘focus sales efforts on existing markets’ as identified by 61% and 45% of respondents respectively. In the process of choosing marketing agencies, the ‘ability to target specific audience niches’, the ‘ability to generate leads or setup customer meetings’ and ‘strategic and tactical consulting’ are considered deciding factors by respondents from the global oil and gas supplier industry.
Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Oil and Gas Industry - 2012–2013
Published: June 2012 No. of Pages: 44
Price: Single User License: US $ 700 Corporate User License: US $ 2100
The report also examines:
Revenue growth projections: projects revenue growth projections of chief stakeholders of the industry
Market-specific growth opportunities: identifies top growth regions so that companies can allocate their marketing activities and budgets effectively
Mergers and acquisitions: projections surrounding merger and acquisition (M&A) activity and core influencing factors
Capital expenditure: identifies the change in capital expenditure of oil and gas industry buyer or a supplier company to provide a balanced future growth with capital returns.
Leading business concerns: identifies leading business concerns and subsequent efforts to negate them
Marketing expenditure trends: tracks the marketing budgets of supplier companies and forecasts the possible changes in expenditure
Key factors for marketing agency selection: provides insights into the marketing needs of supplier companies
Planned Change in Marketing Expenditure Levels: Global Oil and Gas Industry Suppliers
‘Customer retention’, ‘customer acquisition’ and ‘brand building or awareness’ are identified as key marketing aims for global oil and gas industry suppliers, with 61%, 40% and 38% of industry respondents respectively expressing that these were very important aims. The most significant strategy that suppliers plan to employ in 2012 is to ‘focus sales efforts on generating new business’ and to ‘focus sales efforts on existing markets’ as identified by 61% and 45% of respondents respectively. In the process of choosing marketing agencies, the ‘ability to target specific audience niches’, the ‘ability to generate leads or setup customer meetings’ and ‘strategic and tactical consulting’ are considered deciding factors by respondents from the global oil and gas supplier industry.
Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Oil and Gas Industry - 2012–2013
Published: June 2012 No. of Pages: 44
Price: Single User License: US $ 700 Corporate User License: US $ 2100
The report also examines:
Revenue growth projections: projects revenue growth projections of chief stakeholders of the industry
Market-specific growth opportunities: identifies top growth regions so that companies can allocate their marketing activities and budgets effectively
Mergers and acquisitions: projections surrounding merger and acquisition (M&A) activity and core influencing factors
Capital expenditure: identifies the change in capital expenditure of oil and gas industry buyer or a supplier company to provide a balanced future growth with capital returns.
Leading business concerns: identifies leading business concerns and subsequent efforts to negate them
Marketing expenditure trends: tracks the marketing budgets of supplier companies and forecasts the possible changes in expenditure
Key factors for marketing agency selection: provides insights into the marketing needs of supplier companies
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