This report is the result of an extensive survey drawn from ICD
Research’s exclusive panel of leading power industry companies. As
uncertainty regarding the European debt crisis, sluggish growth in the
US markets and a sharp decline in commodity markets led to slow down in
global economic markets, this report provides the reader with a
definitive analysis of the industry outlook and explores how
opportunities and demand are set to change in 2012–2013. Furthermore,
this report not only grants access to the opinions and strategies of
business decision makers and competitors, but also examines their
actions surrounding business priorities.
Annual Marketing Budgets: Global Power Industry Suppliers (%), 2009–2012
ICD Research’s industry survey 2012 reveals that the marketing budgets of global power industry supplier respondents are expected to rise by an average of 5% over the next 12 months, against a rise of 7.3% in 2011. As national economies began to recover, revenue growth expectations increased in 2010 and was destined to rise further in 2011, however with the European debt crisis in 2011 and the economic slowdown in the US, companies were forced to rethink their growth prospects for 2012.
Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Power Industry - 2012–2013
Published: June 2012 No. of Pages: 80
Price: Single User License: US $ 1250 Corporate User License: US $ 3750
The report also examines:
Revenue growth projections: projects revenue growth projections of chief stakeholders of the industry
Market-specific growth opportunities: identifies top growth regions so that companies can allocate their marketing activities and budgets effectively
Mergers and acquisitions: projections surrounding merger and acquisition (M&A) activity and core influencing factors
Capital expenditure: identifies the change in capital expenditure of a power industry buyer or a supplier company to provide a balanced future growth with capital returns
Leading business concerns: identifies leading business concerns and subsequent efforts to negate them
Marketing expenditure trends: tracks the marketing budgets of supplier companies and forecasts the possible changes to expenditure
Key factors for marketing agency selection: provides insights into the marketing needs of competitors among supplier companies.
Annual Marketing Budgets: Global Power Industry Suppliers (%), 2009–2012
ICD Research’s industry survey 2012 reveals that the marketing budgets of global power industry supplier respondents are expected to rise by an average of 5% over the next 12 months, against a rise of 7.3% in 2011. As national economies began to recover, revenue growth expectations increased in 2010 and was destined to rise further in 2011, however with the European debt crisis in 2011 and the economic slowdown in the US, companies were forced to rethink their growth prospects for 2012.
Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Power Industry - 2012–2013
Published: June 2012 No. of Pages: 80
Price: Single User License: US $ 1250 Corporate User License: US $ 3750
The report also examines:
Revenue growth projections: projects revenue growth projections of chief stakeholders of the industry
Market-specific growth opportunities: identifies top growth regions so that companies can allocate their marketing activities and budgets effectively
Mergers and acquisitions: projections surrounding merger and acquisition (M&A) activity and core influencing factors
Capital expenditure: identifies the change in capital expenditure of a power industry buyer or a supplier company to provide a balanced future growth with capital returns
Leading business concerns: identifies leading business concerns and subsequent efforts to negate them
Marketing expenditure trends: tracks the marketing budgets of supplier companies and forecasts the possible changes to expenditure
Key factors for marketing agency selection: provides insights into the marketing needs of competitors among supplier companies.
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