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Tuesday, 21 August 2012

IP Multimedia Subsystem (IMS) Challenges and Opportunities in Multi-Application Environment

IP Multimedia Subsystem (IMS) represents a framework for development, deployment, and operation of various applications for support of any-network, any-device, and service provider usage.  IMS consists of standards based technologies, architecture, and network elements that bring telephony type control to Internet based applications.

The long-term promise of IMS is that it will dramatically simplify many operations include key OSS/BSS functions such as provisioning, administration, billing, and others.  However, the more near term implementations of IMS fall short of this ultimate vision.  Applications are initially deployed in a silo fashion as a prerequisite to a more integrated network realization.

This research evaluates the major challenges in implementing and operating a multi-application IMS environment.  The research presents solutions including scenario analysis of different feature/application combinations.  This report also addresses the business case for deploying mitigation solutions to enable more streamlined multi-application service environments.

Target Audience:
  • Wireless and fixed network service providers
  • Telecom application developers and content providers
  • IMS and NGN infrastructure and support service providers
  • Managed communication service providers and service bureaus
  • Anyone involved with planning, designing, implementing, or managing IMS-based applications
IP Multimedia Subsystem


Published: August 2012                                                 No. of Pages: 62      
             
Price: Single User: US $ 995                                         Corporate User: US $ 2995
 
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Table of Contents

Executive Summary 4                   
Introduction to IP Multimedia Subsystem 5                   
Introduction to IMS Network Elements 7                   
IMS and SIP 8                   
Introduction to SIP 8                   
The SIP Session 9                   
Market Drivers for IMS Cause Problems/Opportunities 10                   
Market Driver: Need for More Revenue and Better Margins 11                   
Market Driver: Capital Savings 12                   
Market Driver: New Revenue Opportunities 13                   
Market Driver: Targeted Offerings and Premium Services 13                   
Market and Technology Driver: Operational Cost Savings 14                   
Market Driver: Service Creation and Delivery 15                   
IMS Applications 18                   
IMS Application Trends 18                   
Application Implementation and Business Issues 27                   
Common Issues 27                   
Representative Application Analysis 27                   
Multi-Application Environment Issues 30                   
Big Issue: Multiple Applications and Single-threaded Resources 30                   
The IFC Relationship to the S-CSCF 31                   
Big Issue: Feature Interaction Issues 32                   
Big Issue: Signaling Load 32                   
Multi-Application Environment Opportunities 33                   
Solving the Control Problem 33                   
Services Capability Interaction Manager    33                   
New Services Instruction often introduced Monolithically 40                   
New Application Introduction Strategies 40                   
Application Evolution Planning   42                   
Network Impacts 44                   
OSS/BSS Impacts  47                   
New Business Opportunities and Challenges 48                   
Services Blending Requires Support Infrastructure 48                   
VNO Model to Drive New Opportunities/Challenges 49                   
Trusted versus Non-Trusted Applications 51                   
Multi-application Mediation Solution Business Case 52                   
Appendix  53                   
IP Multimedia Subsystem (IMS) 53                   
IMS Planes 53                   
IMS Network Elements 53                   
IMS based Applications 56                   
SDP Architecture  57                   

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